Building a perfect product packaging strategy can be a difficult endeavor. It is inevitable that one would make several mistakes during the process of coming up with the perfect product packaging solution. Although mistakes cannot be completely avoided, but what one can do is to do everything they can in order to avoid certain common mistakes. The food packaging machine manufacturers have been long providing striking and innovative product packaging solutions.
Here are some common packaging mistakes and how one can overcome these pitfalls.
1. Bad and distracting typography. Fonts and typography on the packaging must be considered very carefully. In order to avoid the message that you are trying to convey from detracting, one must make sure that the typography isn’t too weak or too bold.
2. Ignoring innovation. There is a common misconception that “if something isn’t broken, do not fix it.” Well, the consumers like innovation, and innovation can beneficial for manufacturers as well. For example, the HFFS packaging machine can be much more efficient than a standard packaging machine.
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Figure: HFFS Packaging Machine |
3. Not considering the consumer needs. While designing your packaging, it is important that you keep your customers in mind, what they want, and what they’d like. The packaging must be beneficial for the consumers, and it should be easy to open as well.
4. Always going with the flow. Innovation is surely important, but it’s not always necessary to chase ongoing trends. It all depends on your products and sometimes it’s important that you stand out by swimming against the tides.
